We are seeking a dynamic and motivated Digital Marketing Executive to become an integral part of our team. This position entails crafting compelling content, overseeing social media platforms, and handling various marketing responsibilities. The ideal candidate will play a key role in formulating and implementing marketing strategies that successfully convey the messaging of our university and align with our overarching goals in the Singapore and Southeast Asia region.
Responsibilities
- Devise campaign strategies targeted at different consumer funnel stages to drive traffic and engagement on websites and digital channels.
- Create effective and engaging content for all digital marketing & social media channels like EDM, LinkedIn, Facebook, Instagram and others for lead acquisition.
- Track and analyse campaign performance for lead generation, brand awareness and cost efficiency across digital channels and website.
- Set up, monitor, and report on paid digital campaigns for social media.
- Continually test and optimise social media ads, landing pages and audience targeting to improve campaign performance.
- A flair for design creativity and a keen eye for aesthetics. Design of marketing collaterals.
- Website updating, development and maintenance.
- Work closely with the sales & admissions department to ensure that marketing activities and directions are aligned with sales goals and objectives.
- Assist and coordinate marketing events such as trade fairs, masterclasses, alumni events and more.
- Explore new and innovative ideas to improve brand awareness and campaign performance. Stay up to date with social media trends and algorithm updates.
- Any other marketing/events tasks as assigned by the supervisor.
Requirements
- Bachelor’s degree in marketing, communications, digital media, or related field.
- At least 5 years of experience in digital and traditional marketing and content creation.
- Strong understanding of social media platforms (LinkedIn, Facebook, Instagram), social media analytics and reporting tools.
- Proficient in graphic design (Canva, Photoshop, Illustrator) and photography. Videography is an added advantage.
- Management and maintenance of database in Mailerlite & Excel.
- Knowledge of SEO best practices and how to optimize content for social media search engines.
- Strong communication and collaboration skills. Meticulous and an eye for details.
- Ability to work independently as well as collaborate as a team player and manage multiple projects simultaneously.
- Self-motivated with a positive ‘can do’ attitude and the ability to manage own workload
