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Jobs in Singapore   »   Jobs in Singapore   »   PR / Media / Communications Job   »   Digital Media Marketing Executive
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Digital Media Marketing Executive

Yellow Boots Pte. Ltd.

Yellow Boots Pte. Ltd. company logo

Appointed person will be help to plan and execute digital marketing strategies on social mdeia platforms.


Responsibilities:


  • Creating comprehensive digital marketing strategies aligned with business goals, target audience, and budget.
  • Generating engaging content for various digital platforms such as social media, websites, blogs, email newsletters, etc. This includes writing, editing, and proofreading content.
  • Managing social media accounts, including creating and scheduling posts, responding to comments and messages, and analyzing social media metrics.
  • Creating and managing email marketing campaigns, including designing templates, segmenting email lists, and analyzing campaign performance.
  • Monitoring and analyzing key performance indicators (KPIs) to evaluate the effectiveness of digital marketing campaigns. This includes preparing regular reports for management.
  • Overseeing the company website, ensuring it is up to date, user-friendly, and optimized for conversions.
  • Working closely with other teams such as sales, product development, and customer service to align digital marketing efforts with overall business objectives.
  • Keeping up to date with the latest trends, technologies, and best practices in digital marketing to continually improve strategies and tactics.
  • Implementing strategies to improve website and landing page conversions, such as A/B testing, user experience optimization, and call-to-action optimization.
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