Appointed person will be help to plan and execute digital marketing strategies on social mdeia platforms.
Responsibilities:
- Creating comprehensive digital marketing strategies aligned with business goals, target audience, and budget.
- Generating engaging content for various digital platforms such as social media, websites, blogs, email newsletters, etc. This includes writing, editing, and proofreading content.
- Managing social media accounts, including creating and scheduling posts, responding to comments and messages, and analyzing social media metrics.
- Creating and managing email marketing campaigns, including designing templates, segmenting email lists, and analyzing campaign performance.
- Monitoring and analyzing key performance indicators (KPIs) to evaluate the effectiveness of digital marketing campaigns. This includes preparing regular reports for management.
- Overseeing the company website, ensuring it is up to date, user-friendly, and optimized for conversions.
- Working closely with other teams such as sales, product development, and customer service to align digital marketing efforts with overall business objectives.
- Keeping up to date with the latest trends, technologies, and best practices in digital marketing to continually improve strategies and tactics.
- Implementing strategies to improve website and landing page conversions, such as A/B testing, user experience optimization, and call-to-action optimization.
