Planning Marketing Strategy
- Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually
- Regularly define and identify most effective communication channels to promote existing products and services
- Develop advertising opportunities (e.g. through specialist publications, radio or other media)
Creating Marketing Content
- Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)
- Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion
Driving Brand Partnerships
- Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues
- Source for and promote events that will drive traffic to the F&B outlets and grow revenue
Brand Management & Awareness
- Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brands
- Handle and coordinate all media requests, media releases, enquiries and presentations -hosting media, influencers and VIPS to drive quality media and impactful word of mouth
- Keep current with marketing trends, competitive analyses, new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience
- Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
- Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
- Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives
Customer engagement
- Facilitate customer engagement and retention on-site through various marketing channels (eg. tactical offers) in order to improve brand loyalty, expand outreach, visibility and value.
- Support the Operations team in managing guest experience on-site
- Respond to media or customer queries/complaints as well as host special events to promote restaurants
- Build and maintain customer database and engage through regular customer communique (eg. newsletters, loyalty programme etc)
