Well-established retailer seeks professional individual for the role of Assistant Digital Marketing Manager!!
Budget for the role: $7,000
Responsibilities
- Influence & work effectively within the Digital & Social Media Marketing team and across functions to achieve shared goals, such as Product Marketing, Store Marketing, Product PR, In-house Creative, Store Operations, Merchandising Planning and In-store/Visual Merchandising teams
- Develop strong relationships with Global Headquarters to push forward locally-driven initiatives
- Preparing and presenting digital marketing strategies and plans; and timely reports for senior management’s approvals
- Steer agency partners to plan and execute digital campaigns and initiatives, ensure timely campaign implementations & asset rollout, as well as optimisations of results
- Oversee ongoing training and development of team member, ensure he / she is suitably skilled for the job
- Coach and ensure quality of work produced by team member is up to expectation
- Lead through example, and foster appropriate culture within the performance marketing team
- Responsible for the overall Singapore digital traffic and sales / revenue growth. Able to define key success factors and performance metrics for all activities and analyse results in the context of driving overall business KPIs.
- Strategize and design digital marketing roadmaps and key digital campaigns (e.g. double digit festivals) taking into account SEM, SEO, O2O and Affiliate Marketing.
- Formulate mid-term, seasonal, monthly and weekly plans and strategies to achieve performance marketing KPIs
- Set and achieve quantifiable goals for all online activities under performance marketing
- Budget management of always-on media and eCommerce campaigns to yield the most optimum return on investment (ROI)
- End-to-end ownership of performance marketing campaigns, inclusive of creative briefs, ad copy review and channel optimisation, while ensuring alignment with business objectives.
- Analyse, review & reporting of channel performance, while leading initiatives to build and champion global best practices.
- Be part of the process to strictly adhere to online creative guidelines. Build, enhance and translate our brand identity to digestible consumer fronting content
Requirements
- Digital performance experience with proven track records in FMCG or fast-paced, high-growth retail environment
- Bachelor Degree in Marketing, Business, Communications, Analytics or a related field
- Hands on experience in running paid media, campaign planning, and knowledge self-serve platforms such as Google Ads, Meta, 3rd Party Networks are required
- Experience on reporting/ Google Analytics tools is a must. Experience with agency management and affiliate marketing is a plus.
- Strong outcome-based, result-oriented mindset
- Performance-driven and direct-response minded when it comes to conceptualising and optimising performance creatives
- Multi-tasker who can manage multiple projects simultaneously with strong project management capabilities
- Analytical mindset with a curiosity to glean insights from data & translate into actionable plans
- Resourceful with problem solving attitude, and an affinity to challenge status quo and find solutions within operating constraints.
- Team player with a can-do attitude who enjoy working in a fast-paced environment
- Excellent communication and collaboration skills, with the ability to work cross-functionally and with external partners
- Attention to detail with good levels of accuracy
- Microsoft software [Excel, PowerPoint, Word], Google Analytics
- Ability to analyse data and think strategically during execution.
- Highly articulate with the ability to write, communicate and present well.
- Strong in crafting message hierarchy and prioritization, able to streamline key messages across multiple campaigns & launches
Interested applicant, kindly submit full-detailed resume to [email protected]
We thank all applicants for writing in. Only shortlisted candidates will be notified
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