Responsibilities:
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Monitor, analyze and communicate PR results
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Other duties as assigned
Requirements:
- At least a Diploma holder
- Min 3 years experience in the PR related
- Proven track record designing and executing successful public relations campaigns
