The Role:
Airwallex is looking for a talented writer and marketer to join our Lifecycle Marketing Team. This role requires versatile experience in email writing and experimentation. Experience in the fintech and/or payments sector is preferred, but not mandatory. This role reports to the Manager, Lifecycle Marketing.
Responsibilities
- Collaborate cross functionally with content, design and product marketing to deliver creative and effective email campaigns for Airwallex
- Understand our product positioning and customer segmentation and design targeted, relevant communications
- Plan email campaigns, including outlining timelines, quantitative and qualitative targets, and high-level messaging
- Integrate copywriting expertise, critical thinking, and attention to detail to craft compelling conversion-optimized emails
- Utilize our marketing and CRM platforms to design, streamline, and automate emails and in-app messaging
- Use creative and critical thinking to compose persuasive email subject lines and CTAs.
- Follow our established email campaign guidelines and identify improvements to the process according to new technologies and trends, as needed
- Use A/B testing and other methods to continually improve email performance
- Track and analyze engagement metrics, such as click and open rates, and test hypotheses to improve engagement
- Closely follow top-level business targets, including increasing customer retention and sales lead conversion
- Understand and adhere to the Airwallex brand, tone, and editorial style
Skills & Qualifications
- 2+ years of email marketing experience, 4+ years of writing experience
- Excellent writing and grammar skills
- Experience in crafting a diverse range of marketing content including: email, push notifications, landing pages
- A working knowledge of Lifecycle Platforms (we use Marketo) and how emails are designed and orchestrated is essential
- Excellent interpersonal skills
- Bachelor’s degree in English, Journalism, Public Relations, Marketing or related communications field preferred
