JOB OVERVIEW:
The Go To Market Manager is pivotal in driving the market introduction of new products and services. This role demands a strategic mind capable of research, meticulous project planning, and adept at fostering cross-functional collaboration. The incumbent will be instrumental in tracking launch progress, ensuring all departments are aligned and executing against the go-to-market strategy. Overseeing sale pricing and ensuring competitive positioning in the market are also key components of this role.
RESPONSIBILITIES AND DUTIES:
- Conduct thorough market research to inform strategic planning for product launches.
- Develop and oversee detailed project plans, ensuring timely execution of go-to-market strategies.
- Facilitate cross-functional collaboration, acting as the linchpin between product marketing, sales, customer support, and other involved departments.
- Monitor and track progress against launch milestones, adjusting strategies as necessary to meet objectives.
- Oversee and adjust sale pricing to reflect market dynamics and product value proposition.
- Engage with stakeholders across the company to ensure buy-in and optimal resource allocation for launch activities.
- Collaborate closely with key teams to facilitate effective customer success and end-user training programs.
- Work in tandem with sales teams to develop and refine pricing strategies that maximize revenue and market penetration.
KEY REQUIREMENTS:
- Proven experience in product marketing or go-to-market management, with a track record of successful product launches.
- Strong project management skills with an ability to manage cross-functional teams.
- Excellent communication and stakeholder engagement abilities.
- Strategic thinker with a strong business acumen and the ability to analyze market trends.
- Experience in pricing strategy and sales enablement.
- Available for a full-time position.
ADDED ADVANTAGE:
- Passion for Esports and blockchain
- Love the start-up/SME culture
- Proven experience in collaborating with multidisciplinary teams.
- A strong understanding of the customer support ecosystem and sales cycle.
- The agility to work in a dynamic environment and adapt to evolving business needs.
