Position Overview
As a data-driven Marketing manager in Lifecycle Marketing team, you will join the team that designs and delivers digital engagements across the customer lifecycle, reporting to Sr. Manager Lifecycle Marketing (APJ), hybrid, or onsite. Our team owns/creates/activates impactful marketing strategies, to promote adoption, engagement, and renewal rates, through owned touchpoints and in-product experiences. You will own and activate a series of marketing strategies/projects, to improve the digital post purchase experiences of customers, across varied products of Autodesk, and across all markets in APAC, Japan, and some global markets. You will partner with regional & global Customer success teams and other cross functional stakeholders, to ensure the marketing activities are aligned with the business goals.
Responsibilities
Strategy & Activation
- Develop comprehensive lifecycle marketing projects that improve engagement, satisfaction, and retention, across APAC, Japan, and some global markets
- Partner with regional & global cross-functional stakeholders (customer success, operations, data, product, and engineering), to ensure seamless customer journey throughout the lifecycle
Ownership
- Manage digital post-purchase projects end to end, as a strategic lead and project manager, identifying opportunities and implementing improvements along the way
- Turn insights into go-to-market initiatives, through orchestrated digital experiences, email campaigns or experiments
- Examine existing experiences' effectiveness against core metrics, suggest A/B tests, to drive improved impact on engagement and renewal rates
Measurement & Reporting
- Define and track goals for lifecycle marketing initiatives
- Analyse campaign performance and customer data to identify trends and inform future opportunities
- Prepare insightful reports and presentations to communicate results to stakeholders and senior leaders across the globe
Minimum Qualifications
- Overall 10 years with minimum 5+ years in Marketing / Lifecycle marketing / Customer Experience Management or related experience, from B2B, SaaS background
- Experience implementing data-driven marketing strategies, based on customer behaviour and product usage insights, towards adoption and engagement
- Demonstrated experience working across marketing functions, collaboratively with APAC, Japan and global stakeholders from customer success, operations, data, product, and engineering teams
- Experience working with marketing automation platforms, Journey Orchestration, and customer data platforms
- Excellent at interpreting data, insights, and reports
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