Sasha's Fine Foods was the first online food grocer to open in Singapore back in 2011! Come and join our team if you love good quality food, have good digital marketing skills and are passionate about learning and growth.
As one of Singapore's first - and finest - online grocers, Sasha's Fine Foods is an award-winning online grocer. We are the destination for food lovers who are passionate about ethically sourced products chosen for their provenance, taste and value.
All our products are carefully sourced from around the world as well as right here in Singapore, and are free of any antibiotics, growth hormones or nasty additives. We work only with suppliers who adopt the highest possible standards in animal welfare, traceability and sustainability.
We don’t just have high standards for our food and suppliers, but also our people. Sasha’s Fine Foods is a vibrant and caring environment. We empower our people, and look for those who share our values. The suitable candidate will be honest, reliable and respectful.
Key Responsibilities
Marketing Strategy
- Develop and implement industry leading acquisition and retention
- Drive profitable revenue growth through higher conversion, frequency and AOV
- Manage the marketing budget to optimise for ROI
Marketing Calendar
- Create & plan promotions and campaigns to delight new and existing customers
- Plan & coordinate the optimal timing of all new product launch campaigns, working closely with Merchandising
Customer Experience
- Create and oversee content and creative for website, to deliver enhanced web UX
- Build robust EDM strategy & optimise email experience
- Shape our loyalty programme and drive higher participation among customers
Performance Marketing
- The ideal candidate will be able to monitor and adjust our SEO performance
- The ideal candidate will be able to implement Google AdWords, Meta Ads strategy
- Work with our Affiliate partners to oversee and analyse performance of marketing
Central to this role is balancing acquisition and brand awareness with driving retention and customer loyalty. We are looking for a strategic, data-led marketer who enjoys working autonomously.
Customer Analytics & Insights
- Undertake analytics (Shopify, GA) to gain key insights on product purchases and customer behaviour to help support decision making on acquisition and targeting
- Identify high priority customers, develop customer profiles and missions build targeted strategies to recruit, retain and grow their annual value
Brand & Content
- Build Sasha’s Fine Foods brand across channels – incl. PR & influencer engagement
- Provide creative direction for content development across all channels and asset types
Sales
- You may be required to perform more traditional sales work as well
Key Requirements:
- At least 3 years of Marketing experience in a consumer facing e-Commerce business
- Excellent understanding of Digital Marketing concepts and best practices
- Experience across earned, owned and paid channels (esp. social, search, display, EDM)
- Excellent communication and interpersonal skills
- Experience in asset development and creative content writing
- Analytical mindset and critical thinking – incl. Google Analytics
- Proficiency in Mailchimp
- Proficiency in Shopify a bonus
- Experience with creating Google Ads and Meta Ads
Remuneration: Competitive, depending on experience
If you are interested, please submit your CV with covering letter to: [email protected]
