Head of Channel Operation (Digital Marketing)

Responsibilities

1. Strategy and Excellence:

• Develop digital marketing strategies and operational roadmaps based on market insights to meet objectives.
• Own performance and efficiency across all marketing channels, benchmarking against competitors.

1. Collaboration and Innovation:

• Collaborate with internal stakeholders for a comprehensive approach.
• Partner with media partners to align paid media initiatives with marketing priorities.
• Drive innovative user experiences and market leadership.

1. Insights and Measurement:

• Provide data-driven marketing insights for conversion-driven growth.
• Achieve measurable improvements in business results.

1. Automation and Standardization:

• Implement SOPs to automate cross-departmental workflows.

Requirements

1. Minimum 10 years of digital/performance marketing experience, preferably in the tech, or e-commerce space
2. Bachelor's degree in Marketing, Economics, or Business Management.
3. Strong knowledge of performance marketing channels and tools (SEM, UAC, GDN, Facebook, TikTok).
4. Business acumen and project management skills.
5. Ability to engage and influence stakeholders at all levels.
6. Ability to derive actionable insights from data and market analysis.