· To help expand our business overseas in the South East Asia and Greater China region.
· The Regional Marketing team is responsible for managing the Company’s brand in accordance with global and regional guidelines, ensuring the South East Asia and Greater China market is leveraging and building on the Company’s brand strength in the marketplace.
· The Regional Marketing team is responsible for developing and implementing the marketing strategy and activity for the various business channels, working in close partnership with the relevant teams and regional marketing resources to develop and implement key initiatives that include above and below the marketing activities.
· To be responsible, develop and execute marketing including events marketing, digital marketing, production and updating of product and marketing material, supporting our Company’s ambition in expansion.
· Drive and manage, support the development and management of communications, events marketing, digital marketing, product and content marketing.
· Drive and manage events, marketing campaigns and content marketing with a digital-first mindset that supports the business and the brand.
· Partner with the regional marketing team to develop marketing programmes to support local business priorities.
· Monitor marketing KPIs for brand health, customer satisfaction, campaign efficiency evaluation, marketing ROI, channel effectiveness, etc.
· Manage marketing budget and reporting timely as required.
· Support or manage all other marketing related activities as required.
· Work with Legal and Compliance to ensure that marketing-related materials and programmes meet regulatory requirements, locally and regionally.
