Job Overview: We are seeking a highly experienced and dynamic individual to join our team as a Senior Executive in Marketing Communications. In this role, you will be responsible for overseeing and executing a comprehensive marketing communications strategy.
Key Responsibilities:
1. Brand Management:
- Develop and maintain a strong and consistent brand image across all channels.
- Ensure brand guidelines are adhered to in all marketing communications.
- Implement strategies to enhance brand awareness and equity.
2. Public Relations (PR):
- Develop and execute PR campaigns to enhance the company's public image.
- Build and maintain relationships with media outlets and key stakeholders.
- Draft press releases, articles, and other communication materials.
3. Website Management:
- Oversee the design, functionality, and content of the company website.
- Implement SEO strategies to optimize website performance.
- Collaborate with cross-functional teams to ensure website aligns with overall marketing objectives.
4. Digital Marketing:
- Plan and execute digital marketing campaigns to drive online engagement and lead generation.
- Monitor and analyze digital marketing metrics to assess campaign effectiveness.
- Stay abreast of industry trends and implement innovative digital marketing strategies.
5. Social Media Management:
- Develop and implement social media strategies to enhance brand presence.
- Create engaging content for various social media platforms.
- Monitor social media channels, respond to inquiries, and manage online reputation.
6. Search Engine Optimization (SEO):
- Optimize website content for search engines to improve organic search rankings.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Stay updated on SEO best practices and algorithm changes.
7. Search Engine Marketing (SEM):
- Plan and execute paid advertising campaigns across search engines.
- Monitor and analyze SEM performance metrics and adjust strategies accordingly.
- Collaborate with external agencies for SEM optimization.
8. Offline (Onsite) Marketing:
- Coordinate offline events and sponsorships to enhance brand visibility.
- Monitor and analyze the effectiveness of offline marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- >2 years of experience in marketing communications, with a focus on brand management, PR, digital marketing, and website management.
- Proven track record of successful marketing campaigns and initiatives.
- Strong analytical and strategic thinking skills.
- Excellent written and verbal communication skills.
- Ability to lead and collaborate with cross-functional teams.
