Assistant marketing managers are the right-hand man or woman to the head of their company’s marketing department. They help plan and execute all aspects of their company’s marketing strategy, but they don’t have the final say on any decisions.
Assistant marketing managers typically work closely with other members of their organization’s marketing team to develop new products, services, and branding strategies. They may also be responsible for managing outside vendors or contractors who provide additional support in these areas.
Assistant Marketing Manager Job Duties
An assistant marketing manager typically has a wide range of responsibilities, which can include:
- Implementing marketing plans, including creating advertisements for different media channels and buying ad space in order to promote a product or service
- Researching current trends and competitor offerings in order to develop new products or improve existing offerings
- Evaluating the effectiveness of marketing activities in order to determine whether goals were met and additional measures are needed
- Developing and executing marketing strategies and plans for products or services using knowledge of marketing principles and techniques
- Working with digital media outlets such as social media channels, blogs, video sharing sites, and news websites to promote products or services
- Researching new market segments that could be served by current offerings or identifying new opportunities within existing markets
- Preparing reports on marketing activities, including expenditures and results achieved, in order to track performance and identify areas for improvement
- Coordinating with outside vendors who help create and distribute marketing materials such as graphic designers or advertising agencies
- Managing the day-to-day operations of an organization’s marketing department, including hiring staff and overseeing their work
