Marketing Manager Job Description
Marketing & Social Media Manager is the key person in charge of executing the company’s marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various marketing platforms.
Works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Director such as; increasing digital sales, lead generation, brand engagement, and conversions.
The Digital Marketing Executive reports to the Director.
Roles and Responsibilities
· Assist the team in the development of the overall marketing strategy
· Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
· Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
· Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
· Manage social media marketing campaigns
· Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
· Manage SEO campaigns
· Set up conversion, pixel, and event tracking on the website and across various digital platforms
· Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
· Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Job Requirements
Candidates that possess at least a diploma or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.
Candidates with experience in coding, website development, paid advertising and blog writing skills. Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired. Requires 1 – 3 years of experience.
