About MSIGHTS
Founded in 2004, MSIGHTS (msights.com) provides cloud-based marketing and data operations services to some of the world’s most sophisticated global advertisers. It’s not access to data anymore, it's the ability to derive actionable insights from a highly fragmented marketing technology landscape. MSIGHTS helps enterprise marketing teams make better decisions by streamlining processes, improving data quality and system-to-system connectivity to deliver client and analytics-ready data by design. The MSIGHTS Platform drives data governance throughout the value chain from marketing budgeting, briefing and media agency collaboration to automatically collecting and reconciling disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.
Company Core Values
- Help Clients Win
- Own Every Step
- Do What You Say
- Support Your team
- Be an Expert
Position Overview
As our Campaign Implementation Analyst, you will be responsible for client, agency, and vendor training, campaign creation, media brief management, and campaign reporting. You will need to have a passion for data, and experience with marketing technology is a significant advantage.
Internally, the Campaign Implementation Analyst works closely with the Client Partner Lead and Client Operations team to ensure the platform is configured and operational to meet specific client needs. Externally, the Campaign Implementation Analyst works closely with the client and their media agency teams and 3rd party media partners.
As part of the MSIGHTS’ Client Engagement team, this position requires a great capacity to take initiative, an ability to consistently deliver above expectations, a passion for continuous improvement, and a willingness to work hard and be rewarded.
Responsibilities
- Develop a complete understanding of the MSIGHTS Platform applications and data relationships in order to assist users with troubleshooting and gaining maximum value from the Platform.
- Provide support, training and daily operations for client users and their vendor partners to ensure they can make the most of our platform. Interaction with media partners from China are expected.
- Assist in creating and maintaining lead generation marketing campaigns, ensuring they are executed on time and as per client’s requirements.
- Manage the workflow in Media Briefing including coordination with client’s vendors globally..
- Perform ad hoc data analysis, research and QA as required to ensure campaign data integrity and resolve existing or potential campaign data issues.
- Create detailed campaign reports in the MSIGHTS Platform to ensure stakeholders have access to campaign insights.
- Create & maintain support materials in both English and Chinese to support client and vendors' user experience.
- Identify value-added processes and areas of improvement based on client feedback and translate those into actionable steps for development and implementation.
- Proactively communicate with users through email and cloud-based conferencing to cultivate value-based relationships with clients and other stakeholders.
Qualifications
- Strong communication skills and fluent in Chinese & English — both written and verbal — and the ability to work well with diverse internal teams (including external client-facing and internal technology resources).
- A love for data and experience with marketing technology, analytics software, media data and reporting or business intelligence platforms is essential.
- Must be a self-starter and willing to take the initiative to learn how our application is designed and used by our clients. Must be able to think like a client system user. Key to this qualification is being able to effectively support and train users in everything MSIGHTS has to offer and anticipate future needs.
- Must be intellectually curious, detail-oriented, committed to quality, and client-focused, all while being flexible and entrepreneurial in a fast-paced international work environment.
- Exceptional project management, analytical and problem-solving skills, and experience applying these skills to resolve application design considerations and client business issues.
- A strong working knowledge of data and MS Office (Excel, Word, and PowerPoint) is essential. An ability to quickly learn software programs is a major plus.
- Bachelor’s Degree or equivalent.
If you are a passionate, data-driven professional with a strong execution focus, we look forward to having you join our team to drive campaign implementation processes for our B2B enterprise clients.
