As the Assistant Marketing Manager for Info Tech, you will be responsible for developing and executing marketing strategies to generate leads for our businesses. You will work closely with cross-functional teams to create engaging content, plan and execute campaigns, and analyze data to optimize our marketing efforts.
Key Responsibilities:
- Develop and execute marketing strategies to drive leads generation, user acquisition and retention.
- Work closely with the content team to create engaging and relevant content for both B2B and B2C setting
- Plan and execute campaigns across various channels, including email, social media, search, and display advertising.
- Analyze marketing data to measure the effectiveness of campaigns and make data-driven decisions to optimize future marketing efforts.
- Organize and plan roadshow events for Info Tech product lines in a B2B and B2C context
- Manage and grow our social media presence by creating and publishing engaging content and analyzing performance metrics.
- Stay up-to-date on industry trends, competitive landscape, and emerging marketing technologies.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- 3+ years of experience in marketing, preferably in a B2B and B2C, online marketing environment.
- Strong understanding of digital marketing channels, including email, social media, search, and display advertising.
- Experience with marketing analytics tools, such as Google Analytics, FB, IG, Tiktok.
- Excellent written and verbal communication skills.
- Strong project management skills and ability to work in a fast-paced, dynamic environment.
- Reliable, driven, dynamic and with a high level of accuracy.
