Are you a seasoned acquisition marketer or growth expert with a proven track record in optimizing conversion rates, pricing structures, and checkout experiences? We’re looking for a seasoned manager to take the next step into senior leadership to join us at Kape Privacy, a trailblazer in consumer SaaS privacy apps with brands like ExpressVPN, CyberGhost, and PIA. We're seeking a Director of Growth (Acquisition and Pricing) to lead efforts in enhancing the efficiency of our B2C Privacy Apps globally by focusing on conversion rate optimization, pricing strategies, and checkout experience enhancements.
Responsibilities:
- Develop and Execute the Acquisition Growth Strategy: Utilize your expertise to formulate and implement a comprehensive strategy for optimizing conversion rates, pricing and promotions, add-ons, and enhancing the checkout experience, all aimed at delivering our goals for new customer sign-ups while delivering the best experience to customers.
- Lead a High-Performing Team: You aspire not only to be an expert in User Acquisition but also to lead, manage, and inspire a high-performing global team of 8 marketers, nurturing them into future leaders within the organization.
- Shape the Pricing and Checkout Roadmap: You’re a marketer but a business builder at your core. In this role, you’ll spearhead our pricing strategies and add-on strategy to ensure they align with the company’s revenue goals. And you’ll partner closely with those in the product team to bring those initiatives to life.
- Partner with Acquisition Channels and Localization Teams: Work closely with acquisition and localization teams to optimize customer acquisition cost (CAC) across all landing pages and channels. Ensure a cohesive approach to conversion rate optimization, pricing, and checkout enhancements that align with localized preferences and market dynamics.
- Pioneer Data-Driven Decision Making: You’re not just a marketer; you’re a data expert. As part of your role, you will instill a culture of data-driven decision-making within the team, focusing on areas such as conversion rate and trial activation rate optimization, optimal pricing and free trial strategy, optimized checkout experience, and improving our CPA/CAC/LTV in each acquisition funnel.
What We're Looking For:
- Proven Leadership: We're looking for a trailblazing leader who knows how to lead and can orchestrate the work of a dynamic growth team within our marketing engine. This team will be intricately woven with our acquisition and product teams.
- You’re a Master of Cross-Functional Collaboration: As a leader, your skills should harmonize seamlessly across technical and marketing realms. Recognize the pivotal role of communicating and building a shared vision for acquisition growth among these functions in achieving success.
- Strategic Analytical Powerhouse: You’re a seasoned hand in building strategies from data. You’re comfortable diving deeply into the data to extract insights that shape and inform your strategic thinking. You’re as comfortable liaising with your commercial team to forecast your vision as you are working with a designer to create it.
- Future Marketing Leader: You’re motivated by a role that allows you to envision and build! We’re looking for someone who wants to be a visionary leader and is thrilled about constructing and enhancing the future of our business.
- Challenge-Ready Maverick: This role is tailor-made for a dynamic individual who views challenges as stepping stones for growth. If you're excited about cultivating our business's next leg of growth, this is your stage to shine.
- Pricing excites you: You have a proven track record of leading and shaping teams that deliver pricing and promotions for digital businesses. You understand the mechanics of discounting in SaaS business and how to lead teams to evaluate and experiment with prices.
Excellent Communicator: Your words are not just communication; they galvanize you the organization! You’ve got experience in articulating your vision and strategy in a way that motivates the organization and elicits buy-in from all teams.
