Who We Are
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Nike, Amazon, Merck, and LEGO.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
The Opportunity
The Managing Director reports into the Initiative President, APAC and is responsible for overseeing the Singapore office and managing all aspects of the local operations.
LEADERSHIP:
- Oversee the Singapore office, managing all aspects of the local operations
- Make Fame & Flow proposition understood and implemented for clients through adoption from the teams across Crafts and Teams
- Grow market share by implementing own style with rigour and by working closely with the Mediabrands Singapore CFO
- Collaborate with Initiative APAC President to ensure alignment and keep regional and global leadership apprised of opportunities and advancements
- Be an active member of the Singapore media scene through advocacy, active participation in awards and establishment of thought-leadership via proactive contribution to industry conferences and publications
CLIENT MANAGEMENT:
- Foster, stabilise and strengthen relationship with existing Global, Regional and Local clients
- Ensure excellence in client service across all clients
TALENT:
- Build a culture that is cohesive, collaborative and flexible
- Develop a great place to attract and retain the best talent in the market
- Continuously review internal structure of people and goals to ensure that it is aligned to market’s strategic goals
COMMERCIALS:
- Agree and approve annual agency business plans, including strategy and P&L, with APAC CEO and Business Units - set expectations in accordance with client requirements and agency goals
- Set financial performance targets for the teams; ensure delivery and profitability of annual plans for the agency
- Lead fee negotiations to ensure best aggregate pricing in the market
- Support the different business units to develop on-going and future facing strategy to drive growth
GROWTH:
- Convert clients on internationally aligned business into local relationships and develop new business with particular focus on major local clients
- Optimise growth opportunities through development of clients in focus categories
- Identify and implement new revenue models and services in compliance with client contracts
Ideally
- A strong and inspirational leader with a strong network of connections in market and a proven track record of developing and maintaining excellent relationships with clients, colleagues vendors locally and internationally
- Vast experience in a media agency
- A driver of change; be future-facing, digitally savvy, and have made an impact on clients’ business in this space; be fearless about breaking new ground and resolving challenges
- Understands technology and strategy, the person must be on top of the evolving media landscape in market and the region
- Have a proven track record for driving top line growth through the new business agenda and unlocking organic growth amongst existing clients
- A galvanising and energetic leader with the natural ability to motivate and get best out of others with a history of building and motivating strong, successful teams
- Proven collaborator within a network, who can navigate and influence across complex teams and group structures
- Be a strategic and trusted client partner who is focused on adding business value for their clients
- Has highly developed commercial and business acumen with strong commercial and communication skills in English and with experience of running a business and having profit responsibility
Initiative is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
