Job Description
We are looking for a Salesforce Marketing Cloud Campaign Specialist who would be responsible for the daily operations needed to successfully deploy client email programs. This person will be required to work on Salesforce Marketing Cloud platform for creating and executing marketing campaigns. This includes building emails using content builder, journey builder, automation studio, as well as coding emails using HTML, and provide basic campaign reporting. They will also be responsible for deployment process documentation and post deployment tracking.
Responsibilities
- Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problem.
- Build, proof, and revise emails, SMS and/or WhatsApp journeys and templates in SFMC
- Create and update data extensions for send and personalization requests.
- Build cloud pages and/or form pages
- Work with the client and internal teams to develop a client-specific set of workflows, documents, reporting, schedules, and service level agreements to support the client's ongoing campaign needs.
- Communicate with internal team members effectively to execute email campaigns.
- Complete quality assurance checks on every email campaign.
- Utilize Salesforce, Excel and/or Access to modify and update subscriber lists and create segmentation groups.
- Provide actionable campaign optimization insights based on campaign analysis.
- Collaborate and contribute ideas at marketing planning meetings.
- Track hours, create charge sheets and invoices for accurate billing of time and resources.
- Develop and document efficiencies in current and future processes.
Required Competencies/Skills/Qualifications:
- Preferably with at least 2 years of experience in Marketing Automation
- Salesforce Marketing Cloud knowledge with expertise in ExactTarget SFMC Email Marketing Tool
- Good Experience in SQL, data model and database
- Expertise in AMP scripting, HTML, CSS & JavaScript coding
- Excellent interpersonal communication skills (verbal and written)
- Strong ability to effectively manage multiple assignments across teams in a fast-paced, deadline-driven environment; exceptionally organized and detail-oriented.
- Excellent verbal and written communication skills
- Proactive and has good time management skills
- Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail.
About Us:
MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity—all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
NO THIRD PARTY RESUMES ACCEPTED.
We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
