Company: Retail/Distribution(Fashion&Apparel), E-Commerce Company
Location: Central (Near MRT Station)
Position: Customer Relationship Management Manager (Job ID: 18777)
Job Description:
As a CRM Manager, you will play a pivotal role in enhancing our customer relationships by leveraging CRM tools and analytics. Your primary focus will be to analyze customer behavior, understand their needs, and ensure a seamless experience throughout their journey. By utilizing your expertise in CRM systems, you will contribute to the growth of our customer base and foster long-lasting relationships. Additionally, you will lead the Loyalty program and support CRM activation in collaboration with the Marketing and Business teams of the organization.
• Analyze customer behaviour, preferences, persona and purchase patterns using CRM and data analytics tools.
• Measure and report on key CRM metrics, such as customer acquisition, retention, and lifetime value etc.
• Utilize data analytics tools and techniques to analyze program performance and customer behaviour.
• Leverage customer feedback and insights to identify areas for improvement and implement necessary changes.
• Develop and manage customer loyalty programs, including rewards, incentives, and exclusive offers.
• Identify opportunities to enhance customer retention and reduce churn through targeted initiatives.
• Implement customer win-back campaigns and strategies to re-engage inactive customers.
• Develop and execute targeted marketing campaigns to promote the loyalty program and engage members.
• Create compelling and personalized loyalty program communications, including email campaigns, in-app messaging, and targeted offers.
• Collaborate with the marketing team to align loyalty program campaigns with overall marketing initiatives.
• Utilize marketing automation tools to streamline and optimize CRM processes.
• Manage and conceptualize marketing campaigns via new and existing channels to create, build and maintain strong customer loyalty and relationships
• Ensure consistent and optimum utilization of marketing channels, loyalty programs and campaigns to create, build and maintain strong customers
• Drive initiatives to engage customers across all communications channels
• Responsible for segmentation and profiling of customer database to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
• Responsible for the improvement and optimization of CRM transactional communications
• Transform customer data into actionable insights to drive intelligent customer engagement
Job Requirements:
• Bachelor's degree in Marketing, Business or a related field
• 3-5 years of experience in a high-volume Customer Experience(total more than 100k customers) and/or Customer Service function
• At least 1 previous background in managing a medium to large scale CRM implementation project
• Proficiency in using CRM tools and platforms
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and interpersonal skills.
• Detail-oriented with a focus on delivering exceptional customer experiences.
• Ability to work independently as well as collaboratively with cross-functional teams to drive results
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Ability to make quick and data-driven decisions
• Preferable with at least 2 years’ experience in fashion/ retail industry and/or E-Commerce industry
We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.
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Lee Xin Hui
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Pasona Singapore Pte Ltd
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