Roles and Responsibilities
We are looking for a passionate Executive/Senior Executive, Social Media, to join our Strategic Communications and Marketing team as our social media expert. The candidate will help to manage the social media presence for nationwide healthcare industry campaigns. He or she will leverage their knowledge of social platforms and trends to deliver engaging content boosted to the relevant audiences. They should be able to work on their own or with the support of vendors to ensure we make the most of our social presence to reach target audience segments and deliver meaningful returns for the valuable healthcare industry.
The scope of work includes:
Content Creation
- Leveraging creative instincts to think up and execute fresh content ideas. A flair for excellence in writing, design, and videography is a plus; with a minimum requirement to be a strong writer and have decent instincts for what makes a good social graphic or short-form video.
- Focusing these imaginative content ideas through pragmatic thinking to ensure that they also hit practical considerations and remain on brand, on budget, realistic to execute, and meet business needs (even the boring ones!).
Targeting and Amplification
- Developing an understanding of each campaign’s target audience segments to deliver the right type of content to the most suitable audience segments.
- Implementing platform knowledge to create and configure ads on Facebook, Instagram, and TikTok.
Performance Reporting
- Collecting and analysing social media performance data for regular reporting, making actionable recommendations on how social strategy can be optimised.
To meet the challenges of this role, you must:
- Have sound foundational knowledge on management of social media (Facebook, Instagram, TikTok).
- Some familiarity with the posting and amplification features available; and have the willingness to learn about new social platforms and third-party tools.
- Have a genuine passion and familiarity with social media, its trends, and popular influencers.
- Be willing to meet new people and venture to new places when creating fresh content.
- Experience in copywriting, graphic design, videography, or video editing is a plus.
For interested candidate, please email your resumes to [email protected]
Ivy Yong Shi Mei
Recruit Express Pte Ltd
CEI No: R2198995
Company EA license : 99C4599
