Key Responsibilities:
- Plan, manage and execute marketing communications for delivery of key messages to target audiences.
- Monitor and analyse competitors and market trends.
- Develop marketing strategies for the company in line with company objectives.
- Creation and publication of marketing materials in line with marketing plans.
- Monitor and report on marketing communication effectiveness.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Build and foster strategic relationships and partnerships with key industry players, agencies and vendors.
- Develop initiatives to ensure brand protection and increase brand value and awareness.
- Establish relevant and effective co-branding partnerships.
- Provide marketing support to business partners through active collaboration on marketing strategies.
- Any other duties as assigned.
Formal Education & Certification
- Degree in Marketing/Commercial Business, with a minimum of 3 years’ experience in a related field
Knowledge & Experience
- Extensive experience in agency management and creative development
- Knowledge of the requirements of retail distribution channels
- Intimate understanding of traditional and emerging marketing channels
Personal Attributes
- A confident and articulate communicator capable of inspiring strong collaboration in an organization
- Ability to think creatively and innovatively
- Ability to respond well to pressure
- Good analytical skills to forecast and identify trends and challenges
- Budget-management skills and proficiency
- Highly numerate with a strong analytical ability
- Passionate with a vision to manage and drive through change
- Able to multi-task, possess a keen eye for detail and excel within tight deadlines and fast pace working environment.
- High level of initiative and integrity
