The Essential Responsibilities include:
- Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics, and web technologies
- Serve as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives
- Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy
- Manage the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns
- Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions
- Manage the Online Expenses including Capex and Opex and P&L
- Other job functions assigned by the Head of Online
Summary of Key Requirements:
- Web technologies, web programming languages, web page design/layout, and website performance measurement
- Internet best practices and the impact that these have on SEO
- Internet Marketing best practices that result in customer acquisition, retention, and growth
- Ability to specify technical changes to technical/development teams
- An in-depth understanding of search engines, search engine optimization, and factors that influence high rankings in Google
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
- Ability to perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities
- Ability to work independently and within a team environment
High level of business ethics and integrity - Able to communicate clearly with a variety of people at all levels
- Entrepreneurial spirit
- Strong desire for personal responsibility
- Adaptable and a quick thinker prepared to make decisions
