Company Overview:
Hisense, a leading global manufacturer in electronics and home appliances. As a rapidly expanding company, Hisense boasts a vibrant work culture and offers significant career advancement opportunities. We seek candidates who are positive, growth-oriented, capable of handling pressure, intelligent, and passionate about realizing ambitions.
For more on our products, visit https://hisense.sg/.
Position Summary: Hisense is looking for a skilled Digital Marketing Manager to lead our digital marketing initiatives for home electronics products in Singapore.
RESPONSIBILITIES
- Lead marketing team to develop comprehensive digital marketing strategies aligned with company goals, including market trend analysis, target audience identification, and KPI definition.
- Plan, execute, and optimize digital marketing campaigns across various channels, managing content calendars, advertising platforms, and budgets.
- Create engaging content, ad creatives, and landing pages for campaign effectiveness.
- Utilize analytics tools to monitor digital campaign performance and adjust strategies based on key metrics analysis.
- Collaborate closely with the team on brand and product marketing initiatives across the customer funnel.
- Lead social content strategy and execution across channels like Facebook, Instagram, TikTok.
- Identify and establish partnerships with local content creators for effective reach and engagement.
- Oversee the strategy and refinement of campaigns across SEO, SEM, social media, email marketing, and content marketing.
REQUIREMENTS
- Minimum 3 years of experience in digital marketing.
- Demonstrable experience in leading SEM, social media, and display advertising campaigns.
- Skill in identifying target audiences and devising successful digital campaigns.
- Proficiency in optimizing landing pages and user funnels, with solid knowledge of Google Analytics.
- Strong analytical skills and data-driven thinking.
- Excellent communication and team collaboration skills.
