Traveloka is a SEA leading online travel platform with operations in 6 SEA countries today. We are determined to continue our growth journey to understand user travel needs in various markets to be able to offer useful and relevant products and services that users value. Our growth journey always continues, to be able to serve more users in better ways according to their travel appetite.
Leadership and Team Management:
- Lead and mentor a team of performance marketing managers across multiple markets.
- Foster a collaborative and innovative team culture.
- Provide guidance, set clear expectations, and ensure the team's performance aligns with organizational goals.
Strategic Planning:
- Develop and execute performance marketing strategies for multiple markets, ensuring alignment with overall business objectives.
- Analyze market trends and customer behaviors to identify new opportunities and stay ahead of industry changes.
- Collaborate with cross-functional teams to integrate marketing strategies with other business functions.
Campaign Management:
- Oversee the planning, implementation, and optimization of multi-channel performance marketing campaigns.
- Analyze campaign performance data to identify areas for improvement and implement strategies to optimize ROI.
Data-Driven Decision-Making:
- Utilize data analytics to make informed decisions and continuously improve campaign performance.
- Develop and maintain key performance indicators (KPIs) to measure the success of marketing initiatives.
Budget Management:
- Develop and manage performance marketing budgets for multiple markets.
- Ensure cost-effectiveness and efficiency in all marketing expenditures.
Collaboration:
- Work closely with other department heads, including sales & marketing, product team to ensure alignment and integration of marketing initiatives with broader business objectives.
Reporting:
- Provide regular and ad-hoc reports on performance marketing metrics to the executive team.
- Communicate key insights and recommendations to drive strategic decision-making.
Requirements
- Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
- 8 years of experience in performance marketing, with a proven track record of success in leadership roles.
- Demonstrated experience in managing and scaling performance marketing teams.
- Experience in articulating strategic issues and negotiating with senior leadership teams
- Strong analytical and strategic thinking skills.
- Excellent understanding of paid media channels.
- Proficiency in data analysis or business intelligence tools (Google Analytics, GDS, Tableau, etc).
- Exceptional communication and interpersonal skills.
- Exposure to Product Development or technical related – basic coding skill is a plus
- Proven ability to think both tactically and strategically.
- Results-Driven: Proven track record of achieving and exceeding performance marketing KPIs and targets.
