Responsibilities:
- As a Strategic Lead of Team WPP for Global CPG brand, to Lead strategic project workstreams, problem-solving, and delivery from strategy to implementation for all brands of The Global CPG Brand Company in ASEAN , Australia and New Zealand as markets.
- Understanding of ASEAN, South Pacific markets and consumers would be ana dvantage to deliver effectively on the role.
- Responsible for delivering business value and growth to our clients business through smart and visionary strategies, including opportunity sizing, objectives and KPIs setting and execution planning.
- Working with creative and account lead in partnership to create outstanding creative work that is effective to drive brand and business growth.
- Collaborate and connect with great minds across global brand teams and teams in markets to achieve business objectives and deliver high-impact presentations that elevate our work.
- Establishing yourself as a trusted advisor to clients and be an integral part of the agency leadership team.
- Fronting pitches and knowing how and when to determine a direction for new projects with innovative thought leadership.
- Integrating Data, digital and media to deliver strategic value through the full funnel of marketing.
- Running different types of strategic workshops as well as being conversant enough on other types of strategy such as engagement, social, data to be in the discussion and spot opportunities.
- Seeking to inspire those around you to create and deliver ever better strategic work.
- Coaching and developing more junior strategists in your team and supporting the broader agency strategy team to evolve and grow.
The skills you learn and apply:
Acquiring new hard skills is less vital, you just need to apply them in higher profile and higher stakes settings. “Soft” skills become increasingly important including how to give feedback, prioritize and manage work streams.
- Learning to be a leader; supporting and inspiring those around you to achieve their goals, be they different types of strategists or from other teams
- Being able to flex your own approach according to different situations and audiences
- Coaching others to shape their arguments, not over-writing them with your own
- Becoming more commercially aware, and able to spot opportunities for growth for both clients’ businesses and the agency
- Scoping, able to shape, resource and price projects profitably
