About:
The role involve developing and executing strategies for expanding the company's base of licensing partnerships, increasing the footprint of the company’s brands, and ultimately delivering top-line revenue for the organization in Southeast Asia.
Responsibilities:
- Will be working on Generate Qualified Leads
- Learn and understand company brand strategies.
- Research the market and identify new Fashion Lifestyle licensing partners that map to the brand portfolio and meet the company's partner qualifications.
- Identify target contacts and decision makers inside target companies and establish contact via cold calling, email outreach, and other means, as necessary. Build and Manage Sales Pipeline:
- Continually drive prospects into leads through high-volume outbound sales activity.
- Utilize detailed discovery to learn about the prospect’s interests and capabilities.
- Partner with Business Development leadership and Brand Marketing to develop pitch decks that clearly align the brand value proposition with the prospect’s interests and capabilities. Drive the Licensing Deal to Close:
- Work in partnership with Brand Management and Business Development Leadership teams to develop business plans and formulate product licensing proposals.
- Lead and manage efficient and productive negotiations of deal terms, taking full ownership of the deal process.
- Assemble detailed term sheets with concise business terms. Work closely with legal counsel to draft licensing agreements. Sales Management:
- Track sales activity in CRM consistently and accurately.
- Manage productive and goal-oriented deal processes.
- Prepare accurate sales forecasts per sales reporting process.
- Prepare reports and presentations of sales performance as needed.
- Responsible for quota attainment in assigned business pillar
- Insert roles and responsibilities - the detailed job scope
Experience & Qualifications:
- 8+ years experience in new business development in licensing for Lifestyle, Beauty, Fashion SEA markets.
- Experience in full-cycle sales from lead generation through closing the deal
- Have knowledge and understanding of licensees and product categories
- Possess an eager demeanor with a fearless and professional drive to win; substantial cold calling and other forms of outreach are required
- Success at negotiating licensing contracts, creatively developing new business ideas
- Able to partner closely with licensees to understand their business needs and explore opportunities for growth.
- Understand licensing sales successes and challenges, key retail accounts, development plans and strategy
- Understand best practices for Licensees
- Has a bachelor’s degree
- Must be willing and able to travel occasionally as the role requires
