Manage and maintain the company’s owned media including websites, and email/CRM software
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
