Responsibilities
- To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment
- Conceptualise leads performance marketing strategy and manage execution SOPs end-to-end
- Plan and execute Digital campaigns, including but not restricted to Search (Google / Baidu / Bing / Yahoo), Display/Programmatic, Google listings/ pins and Social Media advertising campaigns (YouTube / Meta / TikTok / Wechat / Xiaohongshu / Douyin etc)
- Measure and report performance of campaigns, and assess against goals across the conversion funnel from impressions to sales.
- Present campaign results to stakeholders
- Work with agency to identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure A/B tests and conversion tests
- Collaborate with internal teams to study and constantly optimise users' digital journey and experience
- Demonstrate leadership and guidance to partners and stakeholders on digital marketing
- Share knowledge and train/ educate team members on digital channels and strategy
- Evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with internal team members, agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Minimally 4 years of working experience in the digital marketing realm
- Demonstrable experience leading and managing SEM, Social Media and display advertising campaigns. Experience in managing digital campaigns for Greater China and Hong Kong markets would be an added advantage for this role.
- Experience in identifying target audiences and devising effective digital campaigns that deliver results
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of Google Analytics (GA4)
- Hands-on experience in setting up and optimising SEM, Social Media and display advertising campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong powerpoint skills and ability to simplify complex concepts
- Knowledge of dashboarding solutions like tableau, Datorama and Data Studio would be advantageous
