Chief Marketing Officer
MoneyHero Group is one of the largest Fintechs in Asia with the mission of making all of life’s financial decisions a time saving and rewarding experience through operating the largest network of personal finance marketplaces across 5 countries in Greater South East Asia. We are well on the way there, helping more than 8 million unique users per month find the right type of financial products and get rewarded for doing so from more than 200 financial services partners. MoneyHero Group is supported by top tier investors, including PCCW.
This role is part of our Leadership team and helps to support the growth of MoneyHero Group by leading the overall marketing function and managing various cross-functional marketing programmes, initiatives and platforms.
You will be working collaboratively with leaders across our businesses to identify strategic market opportunities, including but not limited to commercial and technology teams to deliver solutions which create meaningful value for our consumers and ROI for our business.
You will also be involved in strategic decisions as MoneyHero Group continues to grow and consolidate its market leadership position.
YOUR RESPONSIBILITIES
Reporting to the CEO, your key responsibilities would include but are not limited to:
- Lead the MoneyHero Group overall marketing function both in terms of setting overall strategy in alignment with other C-suite and Group Leadership members and managing the execution of this strategy by the entire marketing function within the group
- Direct management of a team of 10+ marketing professionals across our key marketing functions (including performance marketing, SEO, Analytics & Automation, MarTech and Marketing Platforms, Brand & Content and Corporate Communications)
- Indirect management and leadership of MoneyHero Group’s entire marketing function across 5 markets (80+ team)
- Set, own and track marketing OKRs for the business which are highly aligned with MoneyHero Group’s overall business objectives and include both long term strategic projects and immediate term executional focus
- Lead and grow the MoneyHero Group marketing team by recruiting and developing high performing employees, and creating a culture which fosters a high-level ownership and performance
- Maintain a deep knowledge of the markets in which MoneyHero Group operates and the latest industry trends
- Motivate a high performance, innovative and results-driven organization
- Develop and implement operational best practices to maintain high performance levels, support rapid revenue growth and expansion objectives
- Establish an entrepreneurial and agile culture within the business, visibly leading by example and inspiring all within MoneyHero Group to go above and beyond in order to grow the business
YOUR QUALIFICATIONS
You would be ideal for this role if you have:
- Experience as chief marketing officer or similar role (e.g. Head of Performance Marketing); in a fast-growing mid-sized start up
- Relevant degree qualifications, and spent the most recent years in a regional leadership capacity leading a sizeable team (>10).
- At least 10 years experience in leading marketing and creative teams. Should be comfortable and have experience both building and leading teams as well as engaging in direct hands on management
- Martech experience will be a plus
- Strong interpersonal and communication skills, and ability to build good relationships with all key business stakeholders in the region
- Experience with indirect management of a team across geographies - including a strong ability to manage through influence, communication and collaboration across
- Strong analytical and problem solving skills
- Proven track-record of building and scaling brands, including start-ups and SMEs
- Brings a “Roll up sleeves attitude”, and is comfortable getting into the details of an organisation. However, balances this with an ability to work closely with the board and other senior leaders on a strategic level
- Proven success building a global team and setting the overall marketing strategy
- Understanding of market research and data analysis methods
- Creative with analytical capabilities
What’s in it for you:
- Gain valuable experience working in a complex, growth stage, digital business that is at the forefront of driving growth in consumer financial services in Asia.
- Co-ownership with commercial team of P&L / budget for each of our consumer brands
- Be a critical member of a closely knit and well established team that is critical to the success of the organization.
- Work with all senior leaders at MoneyHero Group, many of whom are global leaders in their fields.
- Opportunity to lead a team of 10+ marketing professionals across our key marketing functions (including performance marketing, SEO, Analytics & Automation, MarTech and Marketing Platforms, Brand & Content and Corporate Communications)
