Job Description
- Lead the development and execution of a dynamic digital marketing strategy to maintain constant online engagement.
- Manage critical agency relationships for effective localized digital campaigns globally.
- Analyse campaign data to improve strategy, ROI, and identify growth opportunities.
- Integrate customer journey insights into consistent marketing across all platforms, including social media and events.
- Champion creative innovation and data-driven marketing experiments to boost effectiveness.
- Set and pursue aggressive growth goals, optimize budget allocation, and adjust for maximum return.
- Maintain a balance between short-term targets and long-term strategic objectives.
Requirements
- Over 5 years of digital marketing experience, ideally in a fast-growing SME or media agency.
- Proficient in continuous campaign management and performance analysis.
- Expert in affiliate marketing and performance monitoring to maximize returns.
- Capable of enhancing mid to upper-funnel marketing to increase brand awareness and lead conversion.
- Experience managing media budgets across different verticals.
- Creative in producing engaging ad content and strategies that cover the entire user journey.
- Strong analytical skills for campaign optimization and ensuring high ad spend returns.
- Comfort with a fast-paced, global work setting and stakeholder communication.
- Experienced with digital media tools and platforms.
