As a Measurement Analytical Lead, you'll be a vital contributor to the Large Customer Sales organization. Your role involves leading discussions with key clients and internal stakeholders to address measurement challenges and guide business growth. This position demands a proactive approach and the ability to multitask in a fast-paced environment. Your dedication to being the clients' best partner and assisting them with measurement challenges is crucial.
Your main responsibilities are:
- Develop and anchor measurement learning plans for key customers, encompassing Incrementality, Analytics, and Custom experiment design & delivery.
- Conduct Conversion Lift & GeoX tests to validate the impact of campaigns.
- Provide support with ADH analysis using privacy-tuned SQL.
- Collaborate with the Measurement Lead on custom experiment design and delivery.
The Successful Applicant:
- Bachelor's degree or equivalent practical experience.
- At least 5 years of work experience in advertising.
- Analytical and statistical expertise for setting up, understanding, and explaining marketing experiments. (Control-Exposed tests using conversion lift, GeoX, etc.).
- Basic SQL skills for customer analysis support. (Python coding ability.)
- In-depth experience within the advertising ecosystem.
- Experience in marketing analytics and marketing experiment design and analysis.
This role requires a candidate with a strong analytical background, experience in advertising, and proficiency in SQL and Python. The ideal candidate should be adept at guiding clients through measurement challenges and contributing to the strategic growth of their advertising initiatives.
