The Medical Care Solutions Company provides medical devices and pharmaceutical solutions that are used in a variety of medical settings, including ICUs, general wards, operating rooms, and patients' homes. Of which, the Lifecare Solutions Business Unit forms part of the Medical Care Solutions Company and delivers a portfolio of diabetes management solutions, consumer-based medical devices and digital healthcare platform for patients and customers.
In APAC region, we are looking for a dynamic and strong marketing talent to join us as Regional Marketing Manager, Life Care Solutions Business Unit, under the Medical Care Solutions Company.
To develop and lead marketing strategies in diabetes and consumer healthcare business from APAC regional point of view, through creating/delivering new values to the customers and close communication with 8 entities in Terumo Asia Holdings (TAP) which cover total 16 countries (Singapore, Australia, New Zealand, Thailand, Vietnam, Malaysia, Philippines, Indonesia, South Korea, Myanmar, Bangladesh, Sri Lanka, Cambodia, Laos, Bhutan and Nepal).
- Drive the overall market development strategy and tactics for the Life Care Solutions Business (Diabetes and Consumer Healthcare).
- Leads and coordinates product planning, product launches, product management, market development, and market research activities aligned to the direction of the business unit.
- Drive the annual strategic planning process, including revenue / volume forecast, marketing budget and resource allocation, pipeline of upstream and downstream marketing activities, supply-related initiatives, etc.
- Interacts directly with regional and global business unit and country marketing leaders in executing marketing programs, identify new marketing opportunities and align on localization of marketing initiatives.
- Collaborate with in-country commercial team in TAP entities throughout the planning and execution of market development strategy and activities.
- Identifies unmet customer requirements and new business models based on a robust segmentation analysis (STP).
- Drive regional and local digital marketing initiatives for the Diabetes business in collaboration with country marketing leaders.
- Coordinate with third-party suppliers (OEM, Distributive products) regarding day-to-day business management of the products under existing contracts, as well as explore new business opportunities with existing or new suppliers.
- Collaborate closely with regional training and medical affairs to deliver a regional KOL engagement plan representative of a holistic go-to-market strategy particularly for new product launches.
- Responsible for all aspects of marketing operations including pricing, profitability, supply, forecast, product registration, budget, and resource allocation.
EDUCATION AND EXPERIENCE
- University Degree in any discipline
- MBA is preferred but not mandatory
- Minimum 7 Years of experiences in marketing role in pharmaceutical or medical devices industry, preferably with the similar portfolio as in LCS.
- Experience in working with diverse region is preferred.
- Therapy background in diabetes is preferred.
- Experience influencing teams without authority and working in a matrix organization.
- Strong quantitative, analytical, written and verbal skills.
- Ability to balance development of strategy plus focused execution.
