Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6,800 employees globally in more than 54 offices in 46 countries.
For more information, visit us at: www.cheil.com.
Cheil is expanding and we are inviting candidates to join our new and growing Data-Driven Marketing Solutions team. Reporting to the Digital strategy director, We are seeking a talented and experienced Data Analyst to join our team and play a pivotal role in analyzing and optimizing the performance of Samsung.com, one of our key clients. The ideal candidate will have a strong background in data analysis, with expertise in Adobe Analytics and a passion for leveraging data-driven insights to drive strategic decision-making:
Data Analyst
Responsibilities:
· Utilize Adobe Analytics to track, measure, and analyze key performance metrics for Website and Application, including but not limited to traffic, user behavior, conversion rates, and campaign performance.
· Use additional analytics tool like GA4 or Appsflyer to track the specific performance of Application
· Conduct an analytics tagging audit by using the relevant debugging solution to validate if all events and visits are properly tracked by Adobe Analytics
· Develop and maintain dashboards and reports to provide actionable insights and recommendations to internal stakeholders and the client.
· Conduct in-depth analysis to identify trends, patterns, and opportunities for optimization, with a focus on improving user experience, conversion rates, and overall site performance.
· Collaborate with cross-functional teams including digital marketing, web development, and client services to implement data-driven solutions and drive continuous improvement.
· Automate a manual analytics process by using the advanced excel formula, and programming languages like Python and SQL if possible
· Stay abreast of industry trends, best practices, and emerging technologies in web analytics and digital marketing to inform strategic recommendations and enhance performance
Requirements:
· Minimum 5+ years’ experience in a full set of Adobe Analytics and other web analytics tools.
· Proven experience in data analysis, preferably in a digital marketing or e-commerce environment.
· Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
· Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.
· Detail-oriented with a focus on accuracy and quality of work.
· Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
Preferred qualifications:
· Bachelor's degree in Computer Science, Statistics, Mathematics, or a related field.
· Leading experience for analytics teams before
· Experience with SQL, Python, or other programming languages for data analysis.
· Knowledge of digital marketing concepts and strategies.
· Experience working with e-commerce platforms such as Shopify, Magento, or WooCommerce.
· Certification in Adobe Analytics or related field.
