What you'll do:
- Create content calendars for the communities to drive engagement and brand awareness.
- Write persuasive, compelling, concise copy for a variety of channels, including but not limited to social media (Facebook, Instagram and TikTok), SEM and social Ads and website.
- Work closely with cross-functional teams to plan and ensure deliverable are executed accordingly.
- Understand and optimise the user journey by tailoring the copy in different marketing funnels.
- Develop and evaluate A/B test copy to derive the most effective campaign.
- Support and carry out day-to-day operations of on-going marketing campaign activities including but not limited to set up, optimisation and reporting.
- Community management for company social media pages.
- Stay updated on content trends and advertising guidelines.
What you’ll bring:
- 1 - 2 years of working experience in an agency environment or similar
- Ads spec of SEM and Social Ads
- Able to write persuasively and concise for different social media platform and funnels
- Interested in analysing performance metrics - Example: Click Through Rate (CTR), Cost per Clicks (CPC)
- B2C Marketing, experience in automotive industry will be a plus
- Highly motivated, flexible and able to work under pressure
- Excellent written and spoken English and Chinese
- Strong communication and presentation skills
