We are seeking a dynamic and results-driven Online Product Marketing Specialist to join our team. The ideal candidate should be passionate and skilled at leveraging digital channels to drive product and solution awareness, engagement, and sales. As an integral member of our marketing team, you will be responsible for executing online marketing strategies to promote our software and solutions across various platforms, including web, social media, and Google.
Roles & Responsibilities:
1. Responsible for planning, execution, and monitoring of digital and online marketing campaigns.
2. Managing the company's accounts such as Google and LinkedIn.
3. Responsible for marketing budget and campaign.
4. Creating, studying, and managing advertisements on multiple marketing channels following a specific marketing budget.
5. Planning and execution of marketing campaigns focused on lead generation.
6. Tracking and reporting marketing campaign metrics.
7. Generate fresh content on website and social media pages.
8. Maintaining websites and optimising contents based on data analytics.
9. Organizing events, roadshows and product exhibitions.
10. Responsible for social media marketing programs.
11. Develop and execute marketing plans in accordance to brand direction.
12. Experienced and accomplished at leveraging full value from marketing automation processes and tools.
Requirement:
1. Proven experience as marketing executive and excellent understanding of B2B marketing or similar role for software products and solutions
2. Good understanding of market research techniques, data analysis and statistics methods
3. Thorough knowledge of strategic planning principles and marketing best practices
4. Proficient in marketing software (e.g. CRM)
5. Excellent communication and people skills
6. Strong organizational and time-management abilities
7. Creative and possess strong commercial awareness
8. BSc/BA in marketing, business administration or relevant discipline
Employment Benefits:
1. Five-day work week
2. Performance bonus
3. Flexible working arrangement
4. Hospitalisation and outpatient insurance
5. Birthday voucher
6. Professional training
7. Quarterly team building activity
8. Staff recognition and awards
