Reporting to the Head of Global Brand & Content Marketing, you’ll serve as Airwallex’s Global Creative Director. You’ll work closely with global and regional teammates to bring Airwallex’s brand to life through compelling, differentiated, and elevated creative work. Working with internal design teams and external agencies, you’ll continuously mature our visual identity and deliver engaging core assets (including everything from digital ads, videos, and marquee event stands, to OOH placements). You’ll be a sound business thinker who can connect strong creative output to distinctly measurable marketing that enhances the business growth of the company. You’ll be responsible for safeguarding Airwallex’s brand, but at the same time raising the bar on what we consider excellent creative. You’re someone who obsesses over the creative and design details, as well as what will move our audience positively. If you are an innovative strategic and creative thinker with a deep appreciation for design, a passion for the FinTech industry, and a track record of leading creative teams to success, we invite you to join our team as the Global Creative Director.
You will:
- Develop and communicate a strong creative vision that aligns with our brand identity, values, and business goals.
- Partner with a diverse team of designers, copywriters, and external creative professionals to deliver exceptional work.
- Drive continuous improvement within the creative team, encouraging fresh ideas and creative risk-taking. Develop the teams to identify the nucleus of a great idea and how to develop it into award winning output.
- Develop and operationalise innovative processes and structures to boost team productivity and enhance creative output, securing buy-in from marketing teams and senior leadership to drive impactful changes in the organisation's creative endeavours.
- Oversee the maintenance of a cohesive brand identity that resonates with various customer segments and markets around the globe.
- Ensure brand consistency across all touchpoints, including digital platforms, marketing collateral, product designs, and communication materials.
- Translate complex FinTech concepts into visually engaging and user-centric designs that resonate with both technical and non-technical audiences.
- Develop innovative and impactful creative strategies for marketing campaigns, product launches, partnerships, and other initiatives that engage and captivate target audiences.
- Analyse market trends, consumer insights, and competitor landscapes to identify opportunities for differentiation and creative excellence.
What you will bring:
- 10 - 15 years of experience in Brand Marketing or a related field, preferably with significant experience at a high-growth technology company.
- Proven experience (8+ years) in a global or regional creative leadership role, with a strong portfolio showcasing exceptional design, branding, and creative campaign work.
- Proficiency in design tools such as Adobe Creative Suite, Sketch, Figma, etc.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas persuasively.
- Strategic thinking and the ability to balance creativity with business objectives.
- Experience in managing and mentoring creative teams, fostering a culture of innovation and growth.
- Strong project management skills with the ability to handle multiple projects simultaneously.
- A passion for pushing creative boundaries, a keen eye for detail, and a commitment to excellence.
- A user-first approach that allows you to tailor creative to specific audience segments and profiles.
