Digital Marketing Job Requirements and Responsibilities:
· Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
· Designs, builds, and maintains our social media presence.
· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
· Identifies trends and insights and optimizes spend and performance based on the insights.
· Brainstorms new and creative growth strategies through digital marketing.
· Plans, executes, and measures experiments and conversion tests.
· Collaborates with internal teams to create landing pages and optimize user experience.
· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Identifies critical conversion points and drop off points and optimizes user funnels.
· Collaborates with agencies and other vendor partners.
· Evaluates emerging technologies.
· Provides thought leadership and perspective for adoption where appropriate.
Education, Experience, and Licensing Requirements:
· Bachelor’s or master’s degree in marketing or a related field
· May be considered for a assistant Manager / Manager position depending on your experience
· Proven working experience in digital marketing, particularly within the industry
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
· Working knowledge of ad serving tools (e.g., Facebook, Linkedin etc.)
· Solid knowledge in Social Media Management (eg. Content Creation)
· Experience in setting up and optimizing PPC campaigns on all major search engines
