MARKETING AND COMMUNCIATIONS MANAGER/ASSISTANT MARKETING AND COMMUNICATIONS MANAGER (FROM MARCH TO AUGUST 2024)

Responsibilities:

• Implement marketing plan consistent with the Event Strategy; aimed at improving market share and achieving objectives of strategic event goals.
• Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.

Detailed job roles:

General

1. Day-to-day marketing administration.
2. Assist to manage and monitor third party agency/project teams, by proactively gather and provide input for regular reviews, to ensure deliverables are meeting set targets, timeline and budget.
3. Assist to manage and develop databases; to maximise its function to achieve business needs.
4. Stay up to date with the trend of technology in marketing, social media and other internal marketing channel and assets.
5. Business-to-business marketing; assist to develop, maintain and manage close relationships with managed partners, media, sponsors, exhibitors, buyers and key attendees.
6. Constantly upgrade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

Marketing Strategy and Timeline

1. Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
2. Define advertising objectives, recommend choice of media and allocate resources to ensure advertising campaigns are effective, economical and appropriate for intended audience.
3. Plan, execute and own overall digital performance marketing strategy (including but not limited to website development, SEM, social media, SEO, eDM) and be responsible for all marketing KPIs performance.
4. Generate customer experience insights, strategy formulation, lead transformation management, roadmap and planning, analytics/insight generation – towards pre- and post-show.

Content Development and Maintenance

1. Create and execute marketing content, editorial and marketing plans for social media channels; including Above the Line (ATL) and Below the Line (BTL) promotion materials (website, eDM, advertisements, brochures, LinkedIn).
2. Manage the designate social media account for event promotion and ensure postings are done on a regular basis.
3. Ensure that information on such platforms is kept up to date.
4. Ensure event information are posted and kept up to date on other external promotional platforms.

Creatives

1. Work with third party creative agency to develop the event key visual, logo and branding and the subsequent KV adaptations required by the event.

Media-related

1. Partnerships – Identify suitable media channels to secure partnerships with paid/barter entitlements for event promotion.
2. Media Management – Work with third-party PR agency to execute the media plan and manage media before, during and after the event.

Requirements:

• Preferably with at least 1 year of relevant work experience in event marketing.
• Solid understanding of both online and offline channels.
• Preferably with good understanding of public relations scope of work, including media management.
• Able to perform high level strategic thinking to creative and detailed execution.
• Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion.
• Proven success in ATL & BTL development and execution.
• Demonstrated ability to work independently and autonomously.
• Superior oral and written communication skills.
• Strong in marketing data analytics.
• Worked in a fast-paced and highly cross-functional organisation.