RESPONSIBILITIES
- Manage a variety of end-to-end marketing campaigns to drive awareness and leads. You’ll be involved in the planning, segmentation, creative and execution.
- Oversee the development and implementation of integrated marketing campaigns across multiple channels.
- Help with the creation of a wide variety of online and offline materials to support the retail team – brochures, in-store collaterals.
- Develop messaging and positioning for new products and services.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc)
- Liaise and work closely with in-house graphic team, agencies, media, external partners and vendors to ensure successful implementation of marketing activities and deliverables.
- Analyse customer data to identify trends and insights that inform marketing decisions.
- Segment customer data to drive CRM campaigns.
- Manage social media account and create engaging content.
- Evaluate the impact and effectiveness of marketing programs and campaigns in achieving the objectives, including impact on leads.
- Managing of marketing budgets and expenditure.
- Use website CMS to update with content, ensure it’s optimised for SEO and track its performance.
- Monitoring of key competitors and market trends
- Negotiate and secure promotional tie-ups, spaces, partnerships and sponsorships.
REQUIREMENTS
- Degree in Business or Marketing or Communication or other relevant disciplines.
- Minimum 2 years of experience in similar capacity in advertising & promotion, social media and digital advertising.
- Independent, resourceful and possess good communication and interpersonal skills.
- A strong team player and be able to see other people’s points of view and take on board feedback.
- Self-motivated, initiative and able to work independently with minimum supervision.
- Must be effectively bilingual.
