Location: Toa Payoh
Working Days: Mon - Fri
Responsibilities:
- Lead the development and execution of the overall digital strategy and roadmap.
- Collaborate with external agencies to define precise marketing objectives and measurable goals.
- Recommend marketing budgets, oversee spending on digital campaigns, and manage relationships with external agencies.
- Manage the creation of on-site and off-site content for SEO purposes, strategically building backlinks and partnerships for improved SEO performance.
- Supervise the design and production of marketing collaterals and assets.
- Coordinate with external marketing agencies for on-site marketing and partnerships with key stakeholders like universities.
- Ensure alignment of content calendar with campaign promotions, special events, and brand guidelines.
- Identify the most effective marketing channels and content types based on user journeys and target personas.
- Develop comprehensive content marketing and digital marketing plans.
- Monitor, analyze, and optimize the performance of paid/organic channels and campaigns.
- Take ownership of marketing KPIs for each content asset class and marketing channel.
- Promote marketing assets and content across diverse social media platforms.
- Collaborate with agencies for Search Engine Optimization, website analytics, and website content enhancement.
- Conduct A/B testing in close collaboration with agencies to enhance ad performance.
- Monitor and manage cost-per-click to maximize investment returns.
- Draft clear briefs with specific, measurable targets for short-term promotion campaigns and oversee their implementation.
- Deliver comprehensive reporting on the performance of short-term campaigns.
Required skills and attributes:
- Bachelor's Degree/Diploma in business, marketing, public relations and Communications or related majors.
- Preferably with at least 3-5 years of marketing experience. Prior experience in digital marketing will be a major advantage.
- Any experience with tools in EDM, analytics and marketing automation are advantageous
- Possess good analytical, planning and organisation skills.
- A good team player and able to work independently.
- Ability to work well under pressure and tight timeline.
- Performance oriented and put in the effort to exceed expectations
- Experience in managing a team
Attention to: Hailey
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We regret to inform you that only shortlisted candidates will be notified. All applications will be treated with the strictest confidence.
Elitez Pte Ltd | EA Licence: 16C8004| Hailey YANG | Registration No: R1876431
