Job Description:
- Develop and execute a social media strategy that aligns with the company's marketing goals and objectives, through necessary brand value propositions, key messages, positioning statements, visual concepts.
- Manage and implement the content roadmap based on the annual content pillar for digital and conventional platforms.
- Analyze, monitor and review the effectiveness of communication messages and visuals to strategise for further improvements.
- Manage social media channels (Facebook, Instagram, and Telegram).
- Stay up-to-date with social media trends and algorithm updates.
- Analyze and report on social media performance, including tracking metrics such as engagement rates, click-through rates, and follower count.
- Use SEO best practices to optimize social media posts for search engines.
- Conduct market research to identify trends and new opportunities for content creation.
- Work closely with the Sales department to ensure that marketing activities are aligned with sales goals and objectives. This involves regular communication and collaboration to identify areas where marketing efforts can support sales, such as lead generation, customer engagement, and product promotions.
- Meet with clients in relation to product marketing activities
Requirements:
- Diploma or Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital and traditional marketing and content creation, preferably in the Building industry.
- Strong track record in executing marketing events which includes, product launch, seminars, conferences, exhibitions, loyalty program and other networking events
- Strong marketing skill and passionate about creative brand or promotional campaigns.
- Proficiency in photography, videography, and graphic design.
- Strong communication and collaboration skills.
- Ability to converse in English and Mandarin to liaise with stakeholders and counterparts.
- Singaporeans/PRs only
