As a Senior Creative Planner/Strategist at CAA Brand Consulting (CAA BC), you will play a vital role in supporting the team across the various strategy and planning projects that feed into our existing account projects as well as in our new business initatives.
THE AGENCY:
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organisations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
Named Most Valuable Sports Agency by Forbes for nine consecutive years, CAA represents more than 3,000 of the world’s top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, executive search, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, Singapore and Beijing, among other locations globally.
ROLE
As part of CAA BC’s rapid international growth we are hiring for a Senior Planner. This is a new role located in Singapore and is a reflection of the recent new business success of the office and our continued ambition to become THE agency for brands that are hungry to connect to culture in the APAC region.
As a Senior Planner at CAA BC Singapore you will work closely with the Head of Brand Consulting APAC and our growing in-market creative team, primarily supporting on new business and client projects. You will also work with CAA’s international Strategy and Planning function, where you will have the opportunity to collaborate on international projects including new business, client work as well as to contribute to thought-leadership initiatives.
RESPONSIBILITIES:
- Design and implementation of research projects (quantitative & qualitative) to address client business challenges or gain insights into target audiences
- Generate insights and have the ability to translate the findings into pitch winning creative springboards
- Briefing and working alongside agency team members and creatives to conceptualise ideas both on a tactical activation as well as a longer term campaign level
- Sound understanding of channel strategy and how campaigns can be leveraged across different touch points to drive ROI
- Drive internal RFP responses
- Manage internal brainstorming sessions
- Organise and run client workshops
- Presenting to clients with authority
- Oversee case study development
- Write award entries
REQUIREMENTS:
- 5 to 7 years’ experience as a creative/digital agency planner or strategist
- Extensive knowledge of campaign strategy development, the social media & digital landscape, brand growth strategies, consumer insight development.
- An expert in brief writing with the ability to interrogate and distill the client task into a clear ask for the creative team
- Must be research savvy with a sound understanding on how to apply both qualitative and quantitative disclipines
- Cultural curiosity – A natural ability to tap into culture, introducing new methodologies, approaches and tools to help unveil relevant trends and insights to elevate agency output
- Possess strong analytical thinking skills as well as creative spark
- Can tell and sell a story with strong presentation and writing skills
- Be comfortable working independently as well as collaboratively as part of a global team
- Familiarity with CAA BC’s core values (collaboration, integrity, resiliency, curiosity, and accountability) and commitment to uphold them in your work
- Bonus: A keen interest in the world of entertainment, sports and talent marketing
EXPECTATIONS OF THE CONDIDATE IN ROLE
- Develop advanced knowledge and understanding of CAA BC’s planning strategy offer
- Demonstrate the ability to use critical thinking and creativity to provide rigorous solutions to complex marketing challenges
- Demonstrate the ability to lead new business opportunities
- Demonstrate the ability to manage large projects with limited oversight from management
- Develop strong client relations and lead client presentations confidently
- Become a strategy and planning thought leadership ambassador internally
