About Us:
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do.
Dyson solves the problems others choose to ignore, developing disruptive technologies requiring even more complex electronics to deliver an increasing product portfolio. We are growing fast, and our ambition is boundless – more products, more locations, and more people.
About The Role:
Head of Beauty will be responsible for leading Haircare marketing strategy, in close collaboration with colleagues locally and globally. Overseeing marketing communication activities and campaigns for Market leading various beauty machines like hair dryer, hair stylers and straighteners and paving the way for future Haircare technologies. A team player, you will lead the Haircare team to develop their careers to the next stage as well as having the potential opportunity to grow your own career either in market, region or even globally.
Accountabilities
- Lead, inspire, and collaborate with local and global teams to develop marketing plan that drives the business goals & influence innovation.
- Developing marketing strategies and continuously discover opportunities through product ranging & pricing, channel activations, retail, media etc.
- Bringing strategies to life by influencing and working effectively with local and global teams, to ensure alignment of the local strategy, and getting requirements delivered.
- Deeply understanding the category by analyzing the market and the insights of the consumers by working closely with the insight team, and to take the insight to action for both short term activations and influence long term product development in the future. Manage and track key KPIs of the category
- Developing strategies against business goals (P&L/sell-out), create integrated marketing plans, and lead local and global stakeholders in bringing the strategy to life.
- Managing and tracking key marketing KPIs (Dyson and competitor’s sell-out & share, media performance, retail activations, etc.)
- Flexibly and speedily taking actions based on the KPIs. – Manage and prioritize use of marketing budget. Lead team to build integrated new product launch campaigns
- Lead/supervise team to execute new product launch campaigns. (Communication strategy, asset creation, product management, media planning & executions)
- Fully understand the technology, and translate this to a clear communication strategy with clear STPs and messaging priorities that best work for the market
- Develop all assets required for launch (product package, retail POS, digital, social, TV, etc.) and gather necessary information (specs, product info) by working closely with global and local teams
- Ensure all product information and its communications going outside are accurate and consistent.
- Develop integrated media plan and execute by collaboratively working with external planning and media agencies
About You:
- 15+ years of consumer brand/product marketing experience (experience in media strategy planning and execution, BTL, etc.)
- Minimum 8 years of brand managing experience (from top line P&L management, strategy building,)
- Working across APAC markets is a must
- Multi-functional Project lead experience of bringing strategy in life is a must.
- Those with experience in strong aspirational brand and/or technology driven brand are a plus.
- Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
- Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
- Leader: should be able to build strong and cooperative relationships, work cross-functionally with a wide range of people, and managing all stakeholders.
