XCL World Academy has a vacancy for a Parent Relations Manager (PRE) who is highly energetic, team-oriented, and customer-service focused.
The successful incumbent will assist the Associate Director of Parent Relations and Communications (DOPRE) to execute strategies to improve parent satisfaction and advocacy. He/she will implement referral and retention activities to attract and retain students for XWA.
Main Responsibilities
Parent Relations
● Be the school’s first point of contact for the Parent Engagement and Connection Committee (PEACC). Responsible for providing quality customer service to existing and for the onboarding of new parents.
● Maintain effective communications to parents from the school, and to be the liaison between other school personnel and departments.
● Maintain open lines of communication with parents to ensure that their queries, concerns, complaints, and compliments feedback are handled effectively, efficiently and in a timely manner.
● Oversee and lead parent forums, ensuring that we provide accurate and useful information to parents in an appropriate manner.
● Coordinating school tours for Parent Ambassadors and events.
● Encourage and support the parent community to be active advocates for word-of-mouth referrals in supporting student recruitment and to bring up Google Review scores.
● Give feedback to the Admissions EXCO on all aspects related to parent satisfaction and experience.
● Oversee the parent’s involvement in The Ambassador Platform (TAP) on the website as well as Parent Ambassador Programmes.
● To offer support to all school events, as requested or required.
● Utilise data from parent surveys to assist in the development of action plans related to the feedback.
Internal Communications
● Responsible for communicating to parents to actively read the newsletters to increase engagement and awareness.
● Providing editorial support in Chinese language where required to ensure consistency of message.
Recruitment
● Develop an incentive programme together with the DOPRE to encourage parent referrals.
Retention
● Working together with the DOPRE to develop and implement customer retention strategies to increase loyalty and retain families by analysing parents’ feedback and survey results.
● Working together with the school to develop parent-run workshops that includes a variety of activities such as language learning, yoga, cooking, etc.
Person Specifications
● Minimum Degree in Business Management or other related courses.
● Minimum 2 years of experience working in a similar role with proven customer service oriented role.
● Excellent verbal and written communication skills in English, both in person and over the phone.
● Proficiency in a second Asian language would be a plus factor.
● Polite and pleasant demeanour
● Strong time and project management skills.
● Meticulous, resourceful and with a strong sense of initiative
● Ability to manage multiple projects simultaneously in a fast-paced environment.
● Experience in working in a school environment is an added advantage.
Application
Interested applicants are welcome to apply by 14 March 2024.
About us
XCL World Academy offers a rigorous and balanced education for students aged 2 to 18, beginning with our Nursery programme and continuing through the full International Baccalaureate (IB) continuum of studies. We believe in future-proofing your child by providing relevant skills and exposure, equipping them with the skills required for the jobs of tomorrow. Through our world-class curriculum and with the guidance of highly experienced teachers, our students embark on a self-directed journey to become skilled and empathetic young individuals.
We aspire to recruit employees that share and understand our commitment towards creating our mission of empowering an international community of happy learners who aspire to positively impact others. We are committed to safeguarding and promoting the welfare of children and young people. All appointments are subject to Safer Recruitment processes such as interviews, employment reference checks, identity, and criminal record checks. Selected candidate[s] would be required to provide documentation of background checks done from the home country.
