Job Description
This role focuses on ideating and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the SEA marketing team based in Singapore and report directly to SEA Marketing Lead. Being a global team, he/she will have opportunities to collaborate with the marketing agencies and internal marketing team (Sydney, Singapore, Shen Zhen and London), as well as local Singapore team (commercial, sales, partnerships, merchant service team, account managers).
- Marketing strategy & budgeting - Collaborate and support SEA marketing lead with budget allocation to drive acquisitions and lower cost per acquisition
- Social/ Influencers (40%) – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs)
- Partnership marketing & events (40%) – Support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events
- Content (10%) - Support SEA marketing lead and global content lead to contribute and build regional content strategy to drive 8 monthly regional content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels)
- CRM (10%) – Send out daily market updates emailers; support SEA marketing team in reviewing email journeys to optimize conversions down the funnel
Requirements
- Proven experience of at least 5 years in marketing and partnerships role, preferably in the fintech or Internet industry.
- Experience in marketing to SEA markets – including Singapore, Malaysia, Thailand, Indonesia, and/ or the Philippines
- Strong numerical & analytical skills to turn data into business insights and plans
We apologize that only shortlisted candidates will be contacted. Thank you
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates collecting, using and disclosing my personal data for the purposes set out in the Privacy Policy which is available at www.persolkelly.com.sg I also acknowledge that I have read, understood, and agree to the said Privacy Policy.
PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E
EA Registration No. R1653100 (Goh Jia Zhen Crystal)
