Job Description & Requirements
- Responsible for the execution of Air Solution category (Residential Air conditioner, Commercial Air conditioner, Air Purifier, Dehumidifier etc.) marketing activities in Singapore local market.
- Lead the execution of brand strategy and develop new initiatives to win market share and ranking
- Ensure successful new product launches and review the pillars supported by effective 360 plans (PR, media, social media & digital, forecast, events and CRM, sell-out tracking and the product display in the points-of-sale)
- Conduct market trend analysis, monitor competitors’ activities and plan proactive actions.
- Ensure accuracy in forecasting of products and timely submission.
- Ensure accurate and timely phasing of Sale Programs and A&P management.
- Lead Pipeline management to enhance future visibility.
- Cultivate the product category passion both internally and externally.
- Implement events and promotions with qualitative executions to maximize commercial returns.
- Regular and timely update and exchange with the sales and corporate marketing team to ensure the upcoming activities and marketing initiatives are successful.
- Be physically present at all major promotions and events (closed door, pop-up events, workshops, etc.) to ensure smooth operations.
- Ensure that all your media plans are in place in accordance to your launch plans.
- Direct Marketing agency to ensure in-store concepts and activities are well prepared and executed.
- Develop store concepts with Visual Merchandising agency to ensure visual merchandising are executed according with brand guidelines.
- Plan and execute impactful promotions and events setup.
- Ensure all POSM are delivered in timely basis for the launches.
Education Level and/or relevant experience(s):
- Minimum Bachelor’s Degree, preferably in Business Management / Marketing
- Over 5 years of experience in product management/marketing/business
Knowledge and skills:
- Rich in Product experience and knowledge
- Good proven track of Sales & Marketing
- Business planning, project management and execution skills
- Good communication, presentation and interpersonal skills
