Responsibilities:
- Develop and implement social media marketing strategies to increase brand awareness, engagement, and user acquisition
- Design and produce engaging content for social media platforms, including posts, graphics, and videos, tailored to individual users
- Monitor and analyze the performance of social media and digital ad campaigns, providing insights and recommendations for continuous improvement
- Create, manage, and optimize digital advertising campaigns across major social media platforms such as Facebook, Instagram, Twitter, and others
- Collaborate with the marketing team to align social media and digital ad strategies with overall marketing goals
- Stay informed about the latest trends and best practices in social media and digital advertising to ensure the product remains competitive
Qualifications:
- Bachelor's degree and above
- 1-4 years of experience in social media marketing and digital advertising
- Proficiency in utilizing social media management and analytics tools
- Strong understanding of digital advertising platforms and best practices
- Excellent communication, creative, and analytical skills
- Ability to thrive in a fast-paced, collaborative environment
