Main Responsibilities
- Lead the development and execution of brand and product marketing initiatives across the customer funnel, focusing on driving revenue and engagement.
- Spearhead social content strategy across all channels, optimizing for awareness, conversion, and engagement.
- Assist in the development and execution of trade marketing strategies and consumer engagement activities.
- Develop strategic partnerships that advance brand and company objectives, overseeing the entire process from conception to execution and maintaining effective relationship management.
- Initiate and oversee paid advertising campaigns across channels like paid search, social media, etc., aiming to maximize online visibility and achieve targeted results.
- Build and maintain relationships with media stakeholders, leveraging a strong understanding of the local media landscape.
- Collaborate with eCommerce team and agencies (media, events and PR) to develop and execute retail promotions, brand campaigns, and product launches.
- Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters.
- Responsible for monthly reports analyzing brand and competitor performance, offering insights, and identifying growth opportunities.
- Stay updated on industry trends, ensuring content remains current and ahead of the curve on social media.
- Other ad-hoc duties as assigned.
Requirements
- A good degree or diploma in business, marketing, or a related field.
- Robust knowledge and proficiency in social and digital marketing, with prior experience in spearheading and managing social media campaigns.
- Preferably 1 –2 years of experience in the FMCG / beauty industry.
- Strong proficiency in English (both written and spoken) is required, with copywriting skills a plus.
- Passionate about social media and staying up-to-date with the latest trends and innovations.
- Preferably with experience or interest in photography and video editing (CapCut).
- Familiarity with the usage of WordPress & creation of blog content is advantageous.
- Meticulous with strong attention to detail.
- Results-oriented, resourceful, and able to work independently and with teams in a fast-paced environment.
- Strong aesthetic flair, and preferably with basic skills in Adobe Illustrator, or online image-editing software such as Photopea.
HOW TO APPLY:
Interested applicants, please click on “Apply Now”.
We regret only shortlisted candidates will be notified.
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Trust Recruit Pte Ltd
EA License No: 19C9950
EA Personnel: Pierre Chung Yih Shern
EA Personnel Reg No: R22111092
