Support and deliver business performance delivery by ensuring always on plan in each markets to win big events Mega campaigns, single digit campaigns, PrimeDay, BlackFriday, etc. Support new innovations launch, improve product mix.
Deliver Pureplayer & Marketplace fundamentals & CASA target, by identifying gap and defining action plan by market
Define need for channels’ differentiated assortment (incl SIOC) or exclusive eCOM portfolio and ensure perfect execution in markets
Deliver MarketShares targets, by winning the Search and Conversion against competition, ensuring in close collaboration with Global Digital Media Team an always on integrated strategy of sufficient Media and Commercial activations
Lead and drive the development of overall digital marketing strategy & plans for ecommerce and (future) total company (offline & online) channel in ASIA/ SEA.
Start developing a centralized relationship with key regional customers ie Lazada, Shopee- Media + Sales to leverage partnerships at benefits of markets, driving clarity, simplicity and cost efficiency
Develop relevant commercial, shoppers, digital & performance marketing regional playbooks Playbook with bi-annual release made of fresh updates and JDE learnings
Work closely with the markets to share best learnings and reapply
Insights sharing with the markets
Identify and activate emerging customers’ platforms, ie livestream
Identify emerging media consumption and consumer engagement trends, share learnings and recommend actions on media execute on to local markets
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